Greta Gerwig’s “Barbie” The movie premieres on July 21, and with it comes an excuse to spend money on all the new Barbie merchandise. From the start, we’ve been embracing our “Kenergy” — we even eyed Kane’s rollerblades and Eva Mendes’ Ryan Gosling “Barbie” shirt. In the spirit of the iconic doll, brands have released official Barbie collaborations, giving the average Barbie fan every reason to indulge in a totally pink shopping spree.
As the original material girl living in a material world, Barbie knows what to shop for when it comes to clothes, shoes, jewelry, accessories, and even home decor—after all, the Barbie Dreamhouse isn’t the one she furnished herself. Mattel, fittingly, released an entire collection of Barbie merchandise, including sweatshirts, bucket hats, Kencor T-shirts, hoodies, and more. Forever 21 also unveiled a clothing collection inspired by the multi-hyphenate. The line includes glittery baby tees, co-ord sets, dresses, sequin jerseys, shorts, sweats, tube tops, beaded friendship bracelets, hair clips and jewelry. You also have a pair of jelly sandals if you really want to indulge your inner child in the fluorescent-pink trend.
Brands like Boohoo, PacSun, Unique Vintage, and even small Etsy shops have put a Barbiecor (and Kencor) spin on some of our favorite items: rompers, drinkware (Barbie martini glasses, anyone?), sunglasses, headbands, and every kind of sartorial Barbie reference you can imagine. Some stores have even released “I’m Kenf” hoodies and sweatshirts inspired by an unforgettable scene from the film. Basically, there are enough pink items out there to decorate our closets, kitchens, and entire homes.
We’d like to think that Barbara will have a “what’s mine is yours” policy when it comes to her wardrobe, and it looks like all the Barbie merchandise available so far may be straight from her personal style catalog. Shop your own barbiecore wardrobe and snag our favorite home decor items ahead as we watch Margot Robbie bring the classic doll to life on screen.