The NBA took over social media during the playoffs

Jamal Murray #27 of the Denver Nuggets talks to the media after their 94-89 win against the Miami Heat in Game Five of the 2023 NBA Finals to win the NBA Championship at The Ball Arena on June 12, 2023 in Denver, Colorado.
(Photo by Justin Edmonds / Getty Images)

When the Denver Nuggets and Miami Heat advanced to the NBA Finals a few weeks ago, a lot of basketball fans breathed a sigh of disappointment, because it meant the league’s championship series would feature a matchup that was unattractive to the public at large.

Before that, there was the possibility of a Lakers-Celtics Final, which would have gotten very high ratings, not to mention a lot of revenue for the league.

Nevertheless, it was a successful postseason for the league in at least one metric, as it had the most video views ever during the playoffs.

In addition, NBA Channel was the most viewed brand on Twitter during the championship series.

In 2020, when the league resumed its season inside the Walt Disney World Resort bubble while it was suspended, ratings fell, and some speculated that the league took a stance on social justice issues that would He was the chief at that time.

There was a concern that the NBA’s activism had permanently turned off some fans who did not support the movement.

But those fears are now gone.

The product of the NBA is beautiful these days, as it has an up-tempo, team-oriented brand of basketball that has juxtaposed established stars like LeBron James and Kevin Durant with little guys like freshman Finals MVP Nikola Jokic.

In addition, there is a potential generational talent about to enter the league in the name of Victor Vembanyama, who looks set to make the San Antonio Spurs relevant again.

Everyone will be watching next summer to see if the world champion Nuggets can begin to establish a dynasty foundation, or if there will be another new champion next June.

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