Alexia Laroche-Joubert named CEO of Banijay France – Deadline

Banijay France has found its new CEO.

Alexia Laroche-Joubert will replace François de Brugada, who has moved to lead the new operation Bunijay Events, as part of the Bunijay Group’s push for live events and experiences.

Laroche-Joubert is known for heading his own production outfit Adventure Line Productions (ALP), which is part of Banijay, and most recently also heading the scripted label Screen Line Productions.

He counts on the executive producing version of TF1 Survivor, Koh lantawhich has been airing for more than two decades, and France 2 Fort Boyardand he is credited with the role of lead producer on M6 loft storywhich is the french version elder brother and TF1’s star Academy And secret Story, She was also an on-screen judge pop star,

Prior to joining Banijay, she spent over a decade with Canal+ and became the Editor-in-Chief at TF1. She was also the director of programs at Endemol France under the leadership of Stéphane Courbit, founder of Banijay.

In her new role, she will report to Marco Bassetti, CEO of Banijay, who said: “Alexia has been a leading force for us in France for many years, and with the entrepreneurial and creative spirit at her core, she is the perfect profile here. -from there to lead our French operations. Highly respected, strategic and with an impressive reservoir of credit, we have no doubt that his experience and knowledge will be invaluable in taking the business to new heights, as we look to expand the offering And are looking to diversify and grow.

Laroche-Joubert said, “From start-ups to well-established labels like ALP, I have led careers based on entrepreneurship and in Banijay, I have found a home where I can continue to pursue my creative passion. ” “Stepping on to lead Banijay France was the logical next step, and I am proud to accept this challenge.”